MARKETING MANAGEMENT IN THE INDIAN BACKGROUND - C N SONTAKKI

With the faster developmental changes in India, attempt is made to include the latest illustrations particularly in the light of liberalisation and globalisation of India economy. The growth and expansion of trade and commerce has been so vibrant that India industrialists are no more content with I.S.I. certificate but I.S.O. certificates in the rang of I.S.O. 9000—9008. These changes speak of repercussions and ripples of this on India marketing management system.